While customers are becoming more and more demanding, fashion marketing is becoming more and more awesome and here is why:
In a world full of all sorts of things, consumers don’t want to buy just a product, they want to buy THE product, be a part of the story, have a certain lifestyle, and feel the emotions.
They want to be dazzled and surprised. They crave to be a part of something bigger. Your consumers want to be trendsetters and trend followers. Moreover, some even want to be ahead of their time and at the same time preserve traditional elegance.
These are some of the main challenges fashion industry companies cross by when marketing fashion.
All this sounds demanding, right? To the rescue comes marketing which discovers tactics and trends that sweep your customers off their feet. Here, we unveil some of such fashion marketing tactics:
Collaborations between fashion brands
Celebrity endorsements
Livestreaming
Newsjacking